System, UX, Product

Sparknotes books and help students learn and practice basic skills, write a paper, study for a test and achieve their academic goals (for anyone born before 1990: they replaced Cliffnotes as category leader by offering a more digitally oriented product and service offerings; go ask your kids, they probably use Sparknotes). I redesigned their identity and product... the product never rolled out, but the identity did.

For teams with limited resources, system complexity should be kept to an absolute minimum.

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