Sour Patch Kids
Advertising, Social Media
1953—02

Hours of assembly. Moments of fun. These Sour Patch Kids mini-costumes were available for download on their Facebook page for Halloween. The sexy version was my personal favorite - including a sexy wizard, sexy astronaut, sexy beekeeper and sexy colonial judge. Yep. Pretty silly... with a silly amount of unique impressions (over 1.34 million)... oh, and a ‘Pencil’ award. But mostly I like the silliness.



-HYPE VIDEO HERE-

LESSON LEARNED:
Don’t take things too seriously.


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CA, Planet Earth