Smirnoff Artist Series
Packaging, Illustration
2009

This packaging is a cross-promotional initiative between Smirnoff Vodka and Manchester United, marketed as a “Partnership of Champions”. The promotional pack would be sold in 9 major Asian countries. The final solution was to have a different illustrator design each of the SKU's. After an odd turn of events, I ended up being selected to illustrate and design the Ice variant... both of them.. so now, I guess I’m a famous artist in SE Asia?...


LESSON LEARNED:
Always go the extra mile. It’ll pay off.


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CA, Planet Earth