Tools of the Trade
UX, UI, System, Positioning, Strategy
2016

Despite high aspirations, a deep commitment to their makers and buyers, and a well-curated selection of projects – Hatch’s user experience and system weren’t quite living up to expectations. Together, we were able to quickly carve out an appropriate niche in market, identify ideal consumers, and craft an appropriate and fulfilling product that would not only elevate their business, but also live up to their ideals and values.


LESSON LEARNED:
Sometimes clients become friends. Also, people from Tribeca think I’m a hipster.


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CA, Planet Earth