Bad Ass Axe Contest
Illustration, Type, Growth
2016

Plangrid's annual Bad-Ass Axe Contest is a customer engagement and consumer advocacy program designed to cultivate existing relationships with users. This contest also offers the simultaneous secondary opportunity for us to gather user information, testimonials, and imagery for use in communications.


LESSON LEARNED:
Always establish a north star metric in the beginning.


©2014 Don’t steal my stuff
CA, Planet Earth