American Airlines
Design System, Experience, and More
2011

Building upon the idea of possibilities, we helped AA develop a new logo, livery, visual style, tone of voice, user experience, and environment that bring to life an experience that is clear and confident, yet welcoming and engaging. The updated look and feel honors the airline’s heritage while capturing the timeless spirit of modern America.


LESSON LEARNED:
Everything will be fine, just be sure to stay out of the comments section.


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CA, Planet Earth